Elle, founder of Aether to Earth, is a reiki practitioner, yoga teacher, and facilitator of group connection events. She wanted a brand and online presence that reflected the depth of her work—something grounded yet elevated, professional yet soulful. Together, we created a complete brand experience: a full branding overhaul, a style guide to anchor her visuals, a 5-page website build, a social media template suite, and a 6-hour branding photoshoot across three locations. The result? A brand that finally feels like home for her business and imagery that is both consistent and diverse enough to span across 12 months of posting.